Dealer Success Stories
Jim Masterson GSM Shea Mega Lot Flint, MI
"When Bill's here we always get a big bump with both sales and F&I, the energy this event brings makes people want to buy. We have had 12 sales (eveuts, over the last 15 months and booked for the next 3 months."
Cameron Shaw GM Southern CJDR Virginia Beach, VA
"Just to be clear: This was a great event! I have been involved in many over the years and this one was the most successful!"
Corey Kracke GM Lithia CJD Twin Falls, ID
"Second event with Bill and we will be doing our third in November. Have recommended Bill 1 our sister store which is doing a sale in October in Pocatello, Idaho with Dave Dunn."
Steve Hardy GM Fort Collins CDJ Fort Collins, CO
"Bill will always be the guy we want" "Our trainer was great. We will definitely want him back the next time"
Richard Crumlis GM-Kenny Ross Auto Group
When Southwest Florida Auto Advisors is in our dealership it is a great event! Above and beyond the mail piece, It’s like hiring a floor manager, a closer, a BDC department, a qualified trainer/host and a MC all in one. Our customers and staff love the event!
The excitement and energy that is on the floor is second to none and we have made them our premier direct mail, hosted sales event company.
They truly deliver, we have traffic and really do know how to help us sell cars!
Morgan Jelling Route 4 Auto Group
William provided clear direction to ensure we were prepared and immediately set the tone for a process that had potential.
William's sales training was EXCELLENT. Our entire team really liked him, he motivated everyone, he was exceptionally easy to work with, and he remained on top of our progress and continued to motivate every step of the way.
The takeaway for our team was that with aggressive attention to our customer base and structured follow up by our staff, there's always opportunity for incremental business.
John Rhodes Gm Greenway CDJR
Bill does a great job with our team and the team really likes him, we have had several other trainers attempt to find the common ground with the team that he found right away the "Tampa Tornado" does a GREAT job!
JB-Gainesville Dodge
We thought the other company's trainer was good, we didn't know how GOOD a trainer could be, until Billy showed up. He isn't just good, he is GREAT! He listens to the customer and finds out right away the way the customer needs to closed. Excellent car guy and he has and will be coming back again and again!
Lenny D' Amelio- Kia of OPort Charlotte
Bill is one of, if not THE BEST "car guy" I have ever worked with
Ross Davidson, Business Advisory Specialist-Canberra Australia
William Miller: Master of the Deal
I hadn't met William Miller before last Saturday. My only prior contact was a text message inviting me to a local Subaru dealership in Australia for a plate run-out promotion (new cars with last year's manufacturing date).
This is how a chance phone call from William resurrected a lost $83,000 deal and got me my two new Subarus.
After a long week of test drives, quotes, and negotiations with various Subaru dealerships, I couldn't get the deal I believed my research supported. Frankly, I was exhausted and ready to give up.
Ironically, I was just minutes from the dealership where William was hosting a VIP event when he called to follow up on the invitation. Our brief 90-second conversation revealed I wasn't interested in the plate run-out promotion. William admitted he didn't know about my two-car deal but offered to speak with the dealership's business manager on my behalf.
I sent a bold text outlining the deal I wanted and ending with, "Are we doing this?" William immediately replied, "Thanks Ross, I'm working on it right now with the Business Manager." Within 10 minutes, the business manager called and confirmed they would do the two-car deal.
Consider this: the sale was lost. I was unhappy, disengaged, and exploring other options. Yet, in under 10 minutes, with a 90-second call and a follow-up text, William Miller, who had never met me, closed an $83,000 sale.
This is the Art of the Deal, and William Miller is a master. He qualified me as a buyer, negotiated terms and price, and closed the sale without hype, pressure, or sales cliches. He simply asked questions and listened attentively to my expectations and requirements.
